New York, United States, June 16th, 2026, Chainwire
New in-app competition rewards users for match predictions and real financial activity across the Tria ecosystem, with a $15,000 prize pool
As billions of fans around the world tune in to the FIFA World Cup this summer, Tria is turning the tournament into an interactive financial experience.
Today, the self-custodial neofinance platform announced the launch of Tria FC, a tournament-long prediction competition built directly into the Tria app. Running from June 16 through July 19, Tria FC allows users to predict match outcomes, earn bonus Tria Points, climb a live leaderboard, and compete for a share of a $15,000 prize pool.
Major sporting events have long been a centerpiece of financial marketing campaigns. Banks, card networks, and payment companies routinely offer sweepstakes, giveaways, and promotional rewards tied to global tournaments. The World Cup drives billions of dollars in consumer spending every tournament cycle, making it one of the most valuable engagement moments in global commerce. Tria is taking a different approach. Rather than building a marketing campaign around the World Cup, the company has integrated the tournament directly into the product experience itself.
Users earn points through a combination of successful match predictions and activity across the Tria ecosystem, including card spending, trading, and referrals. The result is a competition that rewards both engagement with the tournament and participation within the platform.
“For decades, financial companies have treated major sporting events as marketing opportunities,” said Vijit Katta, Co-Founder of Tria. “We saw an opportunity to make the event part of the product itself. Tria FC rewards users for engaging with the tournament while participating in the financial ecosystem they’re already using every day. That’s what neofinance looks like in practice.”
The competition features a live leaderboard and covers every remaining World Cup match from launch through the final. Winners will share a $15,000 prize pool distributed across three categories:
- Overall leaderboard rankings
- Most correct match predictions
- Social sharing competition
To ensure the competition rewards active users, participants must meet a minimum points threshold generated through activity on the platform. Prediction accuracy alone is not enough to secure the top prizes.
Tria FC runs alongside the company’s Season 3 rewards program, which includes Tria Points, Mystery Boxes, referral rewards, membership tiers, and enhanced cashback opportunities for Tria Card users.
The launch also serves as one of the clearest examples yet of Tria’s vision for neofinance, a category that combines spending, trading, earning, payments, and rewards into a single self-custodial financial experience. Rather than forcing users to move between disconnected apps and services, Tria brings those activities together in one platform while allowing users to retain control of their own assets and private keys.
Unlike traditional financial promotions built around sweepstakes entries or raffles, Tria FC ties rewards to both tournament predictions and real activity across the Tria ecosystem, creating an experience that blends entertainment, competition, and finance during one of the world’s largest sporting events.
The competition is available to eligible Tria users through the Tria mobile application beginning June 16.
About Tria
Tria is a self-custodial neofinance platform that combines trading, payments, earning, and spending into a single unified experience. Users can trade assets, potentially earn yield, make purchases with the Tria Card, and manage their finances while maintaining control of their own funds and private keys. Users can learn more at the blog: https://www.tria.so/en/blogs
Contact
Jon Phillips
Tria
Tria@PhillComm.Global
